Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling.
As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers.
In addition, Brynne is the author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.
Establishing your professional brand
It is foundational that business professionals leverage their profile to attract, teach and engage buyers. Brynne guides the audience on the secret to converting their profiles from a resume to a resource, providing so much value that your prospective partners or customers will be excited to take the call.
New and Existing Connections
Most of us have a network of professionals on LinkedIn that we ignore. Engaging them with content to start conversations is a powerful way to stay top of mind. In this session we will review best practices on how to add value to our new and existing connections on a consistent basis.
In sales, it all comes down to relationships. Finding and engaging with targeted new and existing connections is where we begin, and then move into leveraging our network to get warm introductions into partners or customers from shared connections. In addition, we cover ways to stay on top of what our connections are up to and engage with them when the time is right.
Engage with Insights
It wouldn’t be social without content. Participants will learn how to curate and share content as well as some clever ways to create original content with blogging, video and beyond.
4 Pillars of Social Selling – In this session we will cover all four of the above sessions.